Explain why film producers seek to use cutting edge technology to engage audiences...
In the 1967 version of the Jungle Book, Disney's animation studio had been responsible for developing many of the techniques and ways of working that became standard practices of traditional cel animation, pioneering the art of story boarding and developing the use of the multiplane to create an early 3D like effect. In the 2016 version of the Jungle Book, the technology that they used was computer-generated imagery (CGI), which allowed the movie to look more realistic, this also allowed wide male attraction. The CGI used resources from British company called MPC. This version used live action animation which was made so that a wider demographic to watch the movie. In the 1967 version, the backgrounds were hand painted, sometimes the scenery was used in both foreground and bottom and filmed with the multi-plane camera to create a notion of depth, whereas in the 2016 version they used pre-visualisation and took photographs India to make the jungle more realistic.They also used pre-visualisation to study how the animals look and how they move to make them realistic. At the first scene of the 2016 version they used a mixture of Bambi and the original Jungle Book, this creates a nostalgic feeling for the older audiences watching. The use of social media as new technology helped engage more audiences as Disney promoted the film on various social media sites, for example, Twitter, Instagram and Facebook. Adding a Snapchat filter of the snake helped engage the audience because it would build up excitement for the film.
