Old Spice's campaign tries to attract a younger audience by adding tiny cartoon figures, and the man is basically like the beach where the cartoon figures are on, doing different things, such as sunbathing and fishing.The way that the man is looking into the camera, suggests that he is trying to show that the anti-antiperspirant itself attracts younger people.
It looks like the some of the cartoon figures are being mischievous, for example on the mans ear there is a cartoon figure who has caught a shark, and there's another figure who is hanging from the sail on the boat. This is a good way to attract a younger audience, as younger people are usually mischievous. The poster uses tropical things such as palm trees, and tropical colours such as clear blue.
- Try and establish a structure to your analysis. Break it down into paragraphs where you analyse separate parts such as: Text, Image, Camera, etc.
ReplyDelete- Also, try to write more formally "basically like" is quite colloquial.
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