1. How did Disney successfully use cross-media promotion as part of the Jungle Book's marketing campaign?
They used social media platforms such as Instagram, Facebook, Snapchat and Twitter. On Snapchat they had a filter that Snapchat users were able to to use it and it would turn their faces into Kaa, the snake, in the movie. The Jungle Book had a Super Bowl ad placement and a 3D preview in auditorium before the Star Wars movie.
Disney used several successful marketing strategies for their release of The Jungle Book, including partnering up with Facebook to create a touring virtual-reality experience and 360 -degree Facebook video emphasising the 'Avatar'- like world of the jungle. Word of mouth is a traditional marketing technique which is very effective, and social media is basically the modern version of that traditional technique.
3. How did Disney’s strength as an institution enable the film to be exhibited in all these ways? (think about financial backing, use of 3D, marketing strength and vertical integration).
The film was released in the Dolby Vision format in Dolby Cinema in the United States, and is the first film to be released in Dolby Vision. The fact that Disney is big and well known company, it allowed allowed The Jungle Book to be shown in multiple ways by different genders and ages. Disney outsourced the production of 3D animated films in Pixar in 1991 because there was a lot of uncertainty around the potential of 3D animation. At the time it was not clear whether 3D animated films would be successful or at least as successful as 2D animated films. In addition, 2D animated capabilities were far more likely than 3D animated capabilities to generate a competitive advantage.
The film was released in the Dolby Vision format in Dolby Cinema in the United States, and is the first film to be released in Dolby Vision. The fact that Disney is big and well known company, it allowed allowed The Jungle Book to be shown in multiple ways by different genders and ages. Disney outsourced the production of 3D animated films in Pixar in 1991 because there was a lot of uncertainty around the potential of 3D animation. At the time it was not clear whether 3D animated films would be successful or at least as successful as 2D animated films. In addition, 2D animated capabilities were far more likely than 3D animated capabilities to generate a competitive advantage.
4. How did Disney attempt to broaden the audience for The Jungle Book? Was this successful?
In August, Jon Favreau bounded onto a 7,800- seat arena at a Disney fan convention and showed a sneak-pea footage of The Jungle Book 2016. He was on stage with three Jungle Book actors including Mowgli the man cub. At this convention there were thousands of movie posters that were hand out. This was the first marketing stunt for The Jungle Book which cost roughly $175 million to make.
In August, Jon Favreau bounded onto a 7,800- seat arena at a Disney fan convention and showed a sneak-pea footage of The Jungle Book 2016. He was on stage with three Jungle Book actors including Mowgli the man cub. At this convention there were thousands of movie posters that were hand out. This was the first marketing stunt for The Jungle Book which cost roughly $175 million to make.
5. What is the difference between Copyright and Trademark?
While both offer intellectual property protection, they protect different types of assets. Copyright is geared toward literary and artistic works, such as books and videos. A trademark protects items that help define a company brand, such as it's logo.
While both offer intellectual property protection, they protect different types of assets. Copyright is geared toward literary and artistic works, such as books and videos. A trademark protects items that help define a company brand, such as it's logo.
6. What was Favreau’s approach to the remake?
He wanted to take only the scenes that stuck out to him from The Jungle Book 1967 to include in JB 16. This was due to the fact that he wanted JB 16 to be closely resembled to the book by Kipling. By doing this, the new film was much darker than the 1967 version and had elements that were more intended for an older audience rather than a younger audience.
7. How did new digital technology impact on the production process (principally the use of CGI and previz)?
What's interesting about the film is that they are telling an old story with new technology, and it's blend over into other aspects of film and promotion. They have an extremely sophisticated technological landscape that they were dealing with day to day as they created the film. Now, as they explore the means very which they share it with people, technology seemed like a very inherent part of the whole live action Jungle Book movie.
What's interesting about the film is that they are telling an old story with new technology, and it's blend over into other aspects of film and promotion. They have an extremely sophisticated technological landscape that they were dealing with day to day as they created the film. Now, as they explore the means very which they share it with people, technology seemed like a very inherent part of the whole live action Jungle Book movie.
8. Explain how CGI works (re-watch video clips). Focus on blue screen and motion capture.
Designers create a series of computer-generated graphics. After the basic graphics are created, the next step is to bring them to life. To make the graphics look realistic,creators pay special attention to details such as texture, lighting and colour. In the Jungle Book the actor main actor who plays Mowgli the man cub, is put in a blue set that has moving components. The CGI characters are crew members dressed in blue so that they can be edited out, and they also have sensors on them so that when the animator are making the crew members into animals they will have a realistic sense of movement.
Designers create a series of computer-generated graphics. After the basic graphics are created, the next step is to bring them to life. To make the graphics look realistic,creators pay special attention to details such as texture, lighting and colour. In the Jungle Book the actor main actor who plays Mowgli the man cub, is put in a blue set that has moving components. The CGI characters are crew members dressed in blue so that they can be edited out, and they also have sensors on them so that when the animator are making the crew members into animals they will have a realistic sense of movement.
9. Were there any similarities between the 1967 and 2016 versions of the film in term of the production process?
The 1967 version was made completely out of cel animation and the 2016 version used some cel animation as well. The 2016 version used two of the songs from the original version which were, "Bare Necessities" and "I Wanna be Like You". Another similarities is that both movies used the same songwriters, the Sherman Brothers.
1. There were a lot of others ways; ensure you know them all.
ReplyDelete2. Good but refer to more specific examples as well.
3. Keep this specific to The Jungle Book films; good knowledge but make sure it is focused. Also, be careful when generalising "different genders".
4. Refer to actual decisions that were made such as the tone of the films in comparison. The second one was much darker for example.
5. Good but this has been copy+pasted, ensure it is understood.
Delete6. Good but refer to the specific examples that made it 'darker'.
7. Go into depth as you're lacking a lot of detail in your answers. Refer to the specifics we have spoken about.
8. Good.
9. 2016 did not use cel animation; they made it look like it in a homage. What about casting?