Jungle Book 1967 v Jungle Book 2016

	The Jungle Book 1967	The Jungle Book 2016
Production & Technology	Directed by Wolfgang Reitherman          Produced by Walt Disney           Production company- Walt Disney Production           Traditional cell animation, pioneering the art of story-boarding and developing the use of the multiplane to create an early 3-D effect.          The drawings were based in the actors, their voices and their vocal personalities            Backgrounds were hand-painted- the exception of the waterfall, mostly consisting of footage of the Angel Falls in Venezuela            Sometimes scenery was both used in foreground and bottom and filmed with the multiplane camera to create a notion of depth           Used xerography, coping the animation’s drawings onto a light-sensitive aluminium plate and the onto cells, unlike the old, painstaking hand-inking process, tracing them from paper drawing           Most of the songs were written by the Sherman Brothers, who had key core strength, they locked the action, and the viewers, into the characters.	Directed and co-produced by Jon Favreau        Written by Justin Marks          Production company- Walt Disney Pictures           Live-action           Seen on screen was produced using CGI- strange limbo between live-action and animation            All the animals and landscapes were created on computers, mostly by the British digital effects house MPC        The animals were deliberately created with a realistic look, and not in a cute and cuddly cartoon-style as with the original animated Jungle Book film, in order to target older movie-goers.         Included some of the original music from 1967 version partly in order to compete with the Warner version that was simultaneously in production.            The production process of the film was highly dependent on other companies, such as MPC, and so was not fully made in-house, as the original film had been.
Ownership, Marketing & Distribution	Walt Disney was personally at the centre of the most of the decision making in his company right from the time he set up the studios.        Disney’s own politics were rather conservative, right-winged and undoubtedly this affected the representations constructed within the film.        The film seemed to ignore the black civil rights movements of the 1960’s, as seen in the equating of black jazz music with the apish behaviour of the orang-utan, thereby reinforcing racial stereotypes.	The film was planned by Walt Disney Studios Chairman, Alan Horn, as one of the series of remakes of their classic properties.            Walt Disney Studios revived the classic film for a new generation of kids, and their already smitten parents who may be especially willing to shell out for related merchandise.            Sean Bailey credited the division’s escalating success rate to the silo system instituted by Disney chairman Bob Iger and managed by Alan Horn            Distributed by Walt Disney Studios Motion Pictures            The film had social media accounts, such as Facebook, Twitter and Instagram. The accounts released teasers and making of photos and videos in the months before the theatrical release and kept up the promotion for the release on DVD and as downloads.
Regulation	The main regulatory issues relating to JB are Copyright and Classification or Certification.           The film, music, script, character design, performance, Disney logo, DVD cover design are all affected by the copyright in one way or another.          The US Copyright Amendment Act of 1998 gave protection for works published before January 1, 1978, increasing coverage works of ‘Corporate authorship’ by 20 years to a total of 95 years from their publication date.	Sex & Nudity- throughout the movie, the only thing the main character (Mowgli) wear is a loincloth.            Violence- there are scenes of fighting depicted between various animals in the film, where they are seen attacking and biting one another. Although these scenes are intense, they are depicted without any details of injury or bloodletting.           Alcohol, Drug s& Smoking- Mowgli looks at a human village from a distance. Against a background of blazing flames, people seem to be celebrating something. There are drinks in their hands but nothing is clearly visible.            Frightening & Intense Scenes- the film contains several scenes where characters face threatening situations and/or engage in fighting. For instance, there are scenes where the protagonist is being pursued or cornered by animals such as a tiger or a giant gigantopithecus.            The Jungle Book 2016 is a live-action/CGI update of Kipling's classic book of short stories that has many scary/intense scenes involving menacing wild animals.
Economics/Funding	N/A	JB 16 cost an estimate of $175 million to produce but opening with $103.6 million in North America, making it one of the biggest April debuts ever at the box office.           It grossed over $966 million, making it the fifth highest grossing film of 2016 and the 35th highest grossing film of all time.            The film was released in 70 countries, opening at different times depending on competition and school holiday dates.
Maintaining Audiences	Disney was highly aware of how to build and maintain audiences nationally and globally, from the shaping of the original product to appeal more to a family audience, the marketing and distribution by its own company and merchandising.	Highly developed corporate synergy            Disney products are themselves advertisements for Disney            Appeal to a wide range of age groups            49% over 25 years of age            51% under 25 years of age            18-24 lead to 33% of tickets sales            Widely over-performed            The movie is playing to not just the converted Disney female audiences, but to all demos            97% of the audience gave the film an A or B