Analysing Shelter's Advertisements

In this advertisement poster, the advertisers have chosen the colours black and red, to portray their campaign. The colour red connotates with blood, danger, action. It symbolises action and is linked to anger. Red is a very emotionally intense colour, it has very high visibility, so it is good at catching people's attention. The colour red, brings text and images to the foreground, meaning that it will be the first thing that an observer will look at. The colour black connotates with fear, grief, aggression and mystery. Black is a good contrasting colour, as it contrasts with any colour. When combined with red, which is a powerful colour, it also gives a very aggressive colour scheme. The advertisers might have used the colour black to show the seriousness of the campaign. The reader can also see how serious the campaign is by the facial expressions of the actors. The colour white is also used, the colour white makes people feel safe, so the advertisers are trying to show that if people donate money to the charity, then those people will be helping others feel safe. Each poster shows a different challenge that can affect the security of people's homes when personal situations change, such as losing a job and the impact of paying off debts. The poster is urging people to seek help early, because a lot of things can happen that will affect them badly.