Pre-production Research

MARKETING FASHION



H&M  promote their products by standing out from other high street fashion brands. In the video above they are encouraging their audience to recycle their clothes, so they can be reused or recycled through H&M's garment collecting initiative. H&M are trying to make a difference in the fashion industry by making it fun, by making fabric fibers out of the recycled clothing. 

Social media is also a big influence of how H&M and other high street fashion brands promote their products. The more followers they get the more people that see and purchase their products. 

Topshop gains genuine endorsements with the press due to their continuous drive to set high goals for themselves and constant innovation. The main focus of their marketing campaigns is making them bold,  an example being Vogue Catwalk Guide. The campaigns Topshop produce, for example including Cara Delevingne comply with their cool, quirky image as she is a vibrant, unique character herself. 













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