Jungle Book 2016

Production...

• JB 2016 was produced by Walt Disney Pictures.
• Directed and co-produced by Jon Favreau.
• Written by Justin Marks. 
• Partly based on Disney's original version.
• Drew on Kipling's original books, giving a rather darker tone. 
• Disney's on-going policy to create live action versions of it's earlier animated classics.
• The largest part of what is seen on screen was produced using CGI.
• Its considered as live action.
• Favreau wanted the film to be part homage-tribute.
• A dreamy pull-back through undergrowth that slowly fades from hand-drawn into CGI. 
• Multi plane camera.
• British digital effects house MPC.
• Realistic look-not in a cute and cuddly cartoon-style.
• Target older movie goers.
• That humour would have been too broad for a live action.
• Disney were quite open to Favreau's new approach in handling their characters.
• Narrative structure- saw what Kipling did.
• To focus on the images that Favreau remembered from it. 
• Behind the scenes- 
• book open like the original film there was men- reinvention.
• mixed with old Disney films such as Bambi.
• Cast representing a modern audience. 
• Orangutan - avoiding racial stereotypes.
• Concepts art .
• Voice influenced the animation process - the voice came first.
• Location scouting (India) to take pictures for a realistic representation of the jungle.
• Bigger crew than JB original. 
• Worldwide production - different backgrounds and gender.
• Representation of Mowgli- more accurate.
• JB 16 included some of the original music.
• Disney's huge archives.
• Original songwriter Richard Sherman - people from the original film are part of the JB 16 production. 

Ownership, Marketing and Distribution...

• Disney leads the world in the production and distribution of popular culture.
• To have this incredible vault of content that they can go back to and re-imagine, re-tool and recreate for today's audience just gives them a depth and breadth of films that is almost unparalleled. 
• Walt Disney Studios Chairman, Alan Horn, as one of a series of remakes of their classic properties.
• They revive classic characters for a new generation of kids, and their smitten parents may be especially willing to shell out for related merchandise. 
• Sean Bailey created the division's escalating success rate to the SILO SYSTEM, instituted by Disney Chairman Bob Iger and managed by Alan Horn.  
• SILO SYSTEM- it is a program where which each division says in its own lane and isn't pressured to make more movies than it's marketing machine can handle, while maintaining quality controls. 
• The production process of JB 16 was highly dependent on other companies, such as MPC. 
• JB 16 was distributed by Walt Disney Studios Motion Pictures.
• Warner Brothers had been producing their own adaption of Kipling's The Jungle Book Favreau (director) was aware of the technological inter-relationship between the making of the film and its promotion. 
• What's interesting about the film is we are telling an old story with new technology and that's bled over into other aspects of film and promotion.
• JB 16 Facebook, Twitter, Instagram accounts.
• Convergence. 
• Traditional marketing devices (theatrical trailers and print-based posters).
• Disney uploaded as interactive movie poster on Snapchat and users could apply a framed 'Jungle Book' lens. 
• JB 16 was produced in 3D (as well as 2D) and was one of the first films to be released in Dolby Vision 3D (but only a handful of cinemas were equipped to show it in that form).
• It has subsequently been released on DVD and Blu Ray and JB has also been released by Disney as digital downloads via iTunes, Disney Movies Anywhere etc.
• Walt Disney Records has released a soundtrack album.
• Merchandise was, of course, another money spinner for Disney with the Disney Store, selling toys, clothing and home ware.  

Regulation...

• Sex&Nudity- throughout the movie, the only thing the main character (Mowgli) wear is a loincloth. 
• Violence- there are scenes of fighting depicted between various animals in the film, where they are seen attacking and biting one another. Although these scenes are intense, they are depicted without any details of injury or bloodletting. 
• Alcohol, Drugs&Smoking- Mowgli looks at a human village from a distance. Against a background of blazing flames, people seem to be celebrating something. There are drinks in their hands but nothing is clearly visible. 
• Frightening&Intense Scenes- the film contains several scenes where characters face threatening situations and/or engage in fighting. For instance, there are scenes where the protagonist is being pursued or cornered by animals such as a tiger or a giant gigantopithecus. 
• The Jungle Book 2016 is a live-action/CGI update of Kipling's classic book of short stories that has many scary/intense scenes involving menacing wild animals. 

Technology...

• The Jungle Book 2016 was both a marvel of technology-driven cinematic storytelling and a box office smash. 
• JB 16 is the result of cutting edge CGI- he animals were created digitally post-production and the one actor in the film (playing Mowgli) acted against a blue screen. 

Economics/Funding...

• JB16 costs an estimated $175 million to produce but opened with $103.6 million in North America.
• Biggest April debuts 
• Grossed over $966 million
• 35th highest grossing film of all time
• $2.58 billion globally
• The studios- top-four grossing films of the year.
• Released in 70 countries- depending on competition and school holiday dates
• Strong in terms of 3D ticket- sales
• Successful in India and China
• A sequel is planned

Maintaining audiences...

• Highly developed corporate synergy
• Disney products are themselves advertisements for Disney
• Appeal to a wide range of age groups 
• 49% over 25 years of age
• 51% under 25 years of age
• 18-24 lead to 33% of tickets sales 
• Widely over-performed
• The movie is playing to not just the converted Disney female audiences, but to all demos
• 97% of the audience gave the film an A or B