Audience Profiling

Audience profile for Deutschland 83

D83 has a demographic audience of: ABC, middle class/upper class/working class. The demographic would have to be intelligent in a way, as the television series is in German and any non German viewers would need to be able to read the subtitles. The audience is very specific, as D83 is based on the cold war, therefore the majority of the audience (Psychographic) will be interested in history, particularly interested in the cold war, as well as those interested in 'action' television series or 'spy' television series.. D83 is not very popular and isn't advertised as much as stranger things is. It is shown on 'All 4', which isn't a very popular form of media outlet, whereas Netflix is a globally know television company that the majority of people have access to.

How does this affect it?

The type of advertising used needs to be related to the audience to ensure that the effectiveness is heightened. Due to the audience for Deutschland 83' being older minded, methods of advertisement wouldn't be social media for instance. Instead, methods such as advertisements on television would be used, but only on Channel Four to help ensure that even the advertisement is shown to the correct audience profile.

Media Theories

Theories of media language: 
-Barthes will be relevant to any connotative analysis.
-Neale will be relevant to any consideration of genre.
-Levi-Strauss and Todorov will be relevant to any study of narrative. 
-Baudrillard will be relevant to any intertextual product.
Theories of industry:
-Curran and Seaton will be relevant to the ownership and control of any media industry studied.
-Livingstone and Lunt will be relevant to regulation.
-Hesmondalgh will be relevant to the study of any cultural industry.
Theories of representation:
-Hall will be relevant to any representation in which power operates or to exploring how representations may be contested.
-Gauntlett will be relevant to any representations that offer complex and contradictory images.
-Van Zoonen, Hooks and Butler will be relevant to any representations of race, class, sexuality and gender.
-Gilory will be relevant to any representation of race and ethnicity (i.e. all representations of people) and of Western culture.
Theories of audience:
-Bandura and Gerbner will be relevant to any discussion of media effects .
-Hall will be relevant to any discussion of decoding 
-Jenkins and Shirky will be relevant to any online 'participatory culture' with amateur producers'. 

NEALE 
-genre is not fixed, but constantly evolve with each new addition to the generic corpus (the body of products in a genre), often playing with genre codes and conventions or becoming hybrids with genres.
Genre:
-Deutschland 83- drama,history,romance, thriller 
-Stranger Things- drama, fantasy, horror,mystery,sci-fi,thriller
-Limitations of genre theory- genre does not exist, it is irrelevant and people do not choose to watch TV shows because of the genre. There are other factors- such as actors, production companies and channels. -linked to genre in a way?

LEVI-STRAUSS
-the system of myths and fables was rules by a structure of opposing term, e.g. hot-cold, male-female, culture-nature, raw-cooked. 
Oppositions:
-Deutschland 83- East vs West, men vs women, domestic vs national commitments, young vs old.
-Stranger Things- men vs women, old vs young, rich vs poor.
-Limitations of structuralism theory- binary oppositions do not always apply, there is not always conflict in LFTVD- do you really need the opposite of something to understand the text? 

GILROY
-Britain expresses itself through criminalising immigrants and an 'us vs them' approach to the world founded on the belief in the inherent superiority of white western civilisation.
-There is a lack of ethnic minorities in both Deutschland 83 and Stranger Things.
-Limitations of ethnicity and postcolonial theory- does not consider other inequalities. 

CURRAN AND SEATON 
-Narrowing of the range of opinions represented and a pursuit of profit at the expense of quality or creativity.
-Limitations of power and media industries theory- does not consider language or audience choices, but meaning is suggested to be completely determined by the producers.

LIVINGSTONE AND LUNT
-Traditional regulation is being put at risk by: increasingly globalised media industries, the rise of the digital media, and media convergence.
-Limitations of regulation theory- this study has based purely on OFCOM and therefore can only be applied to a British audience.

BANDURA 
-The media can influence people directly- human values, judgement and conduct can be altered directly by media modelling. 
Limitations of social learning theory- people are too savvy these days and do not get easily affected by the media. 

GERBNER
-Heavy users of television were more likely, for example, to develop 'mean world syndrome'.
-Limitations of cultivation theory- people are too savvy these days and do not get easily affected by the media. -also, Stuart Hall's Theory

HOOKS
-Black women should develop an 'oppositional gaze' that refuses to identify with characters.
Limitations of feminist theory- this is a general theory and does not specifically apply to LFTVD. -like most of the theories.