The impact of technological change on newspapers

Look at all of the UK news titles and research how the paywall is being used in an attempt to protect revenue and profits for these companies.

• All the online newspapers add a lot of different articles for people to read. They add things such as celebrities, sport and politics. They also add a range of images so that the readers are more drawn to the articles. By them having these articles online, they would make people want to buy the printed version as well. 

How do newspapers prompt readers to interact with their online news? Consider how they use social media to encourage reader participation.

• The media can influence people to read the newspaper online, such as on Twitter, Snapchat and Facebook. They do this by putting headlines that will catch people's eyes. With Facebook, people can share newspapers articles, so that all of the people that follow them can see it, and then some of those people might be intrigued with the article. 

Consider how you could apply Shirky's End of Audience Theories to online news products. 

• The content that is put into the news articles on the online news, can have an emotional connection to the reader. The news provide a platform for people to provide value for the readers.