Old Spice Analysis

The poster itself is directed to men, because it says " smell like a man, man". Even though the product is for men, the video campaign itself is directed to women. It is shown that 70% of women purchase men toiletries, instead of women toiletries. The product is shown as an oyster that has two tickets inside it, then it turns into diamonds, then it shows the actual product. It says that anything is possible when your man smells like Old Spice instead of a lady. Which suggests that the campaign is trying to make women buy the product for themselves, instead of buying it for men. The campaign shows an attractive man, telling the female audience that if they purchase the product, their man would be able to smell like him