Radio 1 Breakfast- Audience

Categorisation...

• Audiences are categorised and measured by RAJAR- Radio Joint Audience Research.
• It is jointly owned by the BBC and the radio centre on behalf of the commercial sector.
• Subscriptions for the full service are expensive.

RQIV FRAMEWORK...

• REACH- the extent to which BBC services are used by the audience.
• QUALITY- measured in terms of audience perception of various aspects of the quality of programmes and channels.
• IMPACT- the extent to which BBC content delivers the BBC's public purposes.
• VALUE FOR MONEY- a consideration of performance alongside cost to to provide a perspective on cost-effectiveness.
• WEEKLY REACH- the number of people that listen to a station for at least five minutes in a given week.
• HOURS PER LISTENER- the average number of hours each listener spends listening to the station each week.
• The BBC aims to reflect a diverse young audience.
• Service license 2016.
• Representing the whole UK population.
• It's presenter line-up, music and content should reflect the audience it is targeting.
• Ethnic minorities. 
• Nine out of ten adults in the UK listen to the radio each week. 
• All BBC Radio reaches of 67% of adults each week and the BBC Network Radio.
• 25-34 years had declined in the listening to BBC.
• ABC1- listening to radio more- more content.
• C2DE-listening to radio less- entertainment.
• Unfair representation of gender.
• UK has increased by 1.6%.
• Wales has increased by 6%.
• England has increased by 2%.
• Scotland has increased by 2%.
• Northern Ireland has increased by 1.2%

Radio 1...

• 15-29 dropped by 3%.
• ABC1 dropped 3%.
• Black Asian Minority Ethnic (BAME)- increased.
• 30 is median of listeners.
• Hours per listening- all areas have decreased. 

REACHING AUDIENCE...

• People aged between 15-25 listen to just over 14 hours of radio per week last year. 
• Seven hours less than the average adults.
• OFCOM- Radio 1 is suffering because its core audience is turning away from live radio. 

Audience Interaction...

• Radio 1's remit is to entertain young listeners with a distinctive mix of contemporary music and speech. It's target audience is 15-29 years old. It should after:
• A range of new music.
• Support emerging artists- especially those from the UK.
• Provide a platform for live music.
• News, documentaries and advice campaigns should cover areas of relevance to young adults.
• Broadcast at least 40 new documentaries each year.
• Offer at least 2 major social action campaigns across daytime and online each year, together with a number of other initiatives.