Media Footage Evaluation

Media Footage...

In this scene, the location was supposed to be shot outside at night, but I think due to the camera that was used it could not take videos in the dark, so the scene was taken inside.

In our footage, our locations were very different to the original footage. For example, in the 'wear a hat indoors' scene, we shot the scene in a class room. So there are posters on the walls, bags and coats on the table. So the first thing the audience will see when they watch the ad is the posters because of the colours. Whereas, in the original footage, they shot the scene in a restaurant, where there is the right type of props that are needed in a restaurant. But in out footage, we can see it as a good thing by using a classroom to film our scene, because usually in classrooms you are not allowed to wear hats indoors. In order to make this scene better, we can change the clothes that the models are wearing, we can also change the location to make it look more similar to the original footage.

In the 'wear a skirt if your a boy' scene, the lighting was very off, due to the location and the camera that was used. The model was wearing a skirt, but the audience might not know that he is wearing a skirt, as we cannot see his legs, whereas in the original footage we can see his knees. Due to the lighting, the models black top blends in with the purple skirt, which makes it look like he is wearing a dress instead of a skirt. Also the writing on the paper is no clear, because it was written with a neon pink highlighter and most people will not be able to read it. The lining at the top of the frame looks like the camera is being held in a slanted angle, make on side higher than the other.  In order to make this scene better, we can change the models top to a brighter colour, and we can make sure that the skirt is scene. We can also change the location because of the lighting.

In the 'dress like a girl' scene, we could have made it clear that we were trying to show the studio, instead it just looks like we did not have another location to shoot the scene, so we just decided to do it in the studio. Also, the audience will not be able to see that the model is wearing a dress, due to the camera being so close, as it just looks like he is wearing a butcher's apron instead of a dress. In order to make this scene better we can make the lights brighter to make it look like the model is there for a photo shoot.


In the 'mix pink and red' scene, the pink shirt sort of blends in the snow, also we can see the trees and the wooden gate, which will distract the audience. In order for us to make the scene better, we can crop the snow off, but then the models feet will not be in the frame. Another thing that we can do it crop the wooden gate so that only the wall is seen.

In the 'don't try at all' scene, the main focus should be the model, but the audience will be distracted because of his trainers, which blend in with the walls. Also the audience will be distracted because of the different types of posters and the colour of the wall. Also, due to the yellow the walls, the camera makes the room look really bright. In order for us to make the scene better, we can use another room that does not have a lot of lighting, or any bright colours. Especially a room that does not have posters so that people do not get distracted when watching the ad. 

In the 'stand out, blend in' scene, the main focus is to stand out, then blend in, but when the model is supposed to stand out, the audience cannot really see why he is standing out, even though he is wearing a sambro hat. The audience might think that the focus of the scene is because of his jacket. Also the camera in in this scene was shaking and it does not make the shot look professional. In order for us to make the scene better we could've used another location with clear background, or somewhere where there are no leaves on the ground. 

In the train scene, the 'wear a skirt if you're over 40' scene and 'try too hard' scene, we used the footage from the original video. This is a negative point, because we used footage that we did not take ourselves. Also it is not good organisation skills, as we all had job roles and we decided who was going to do what. 
As a group I personally think we were organised, because we all knew what we were doing. If we had to bring any costumes or props in, we all knew when we were supposed to bring them in. There were a few times when we were not organised, for example, when we were first planning, we decided that we were going to cast models externally but then we did not have the time to get any models, so we decided to model ourselves, but then we had one or two models who we casted externally. Towards the end of filming, we were not organised, as we all decided what scenes we were going to do, but we ended up adding some footage from the original video. This is a negative point as we did not take the video ourselves. The elements of organisation that were vital to our group, was making sure everyone in the group had a part to play. Some people in the group did more things, for example, the director and the producer.